In the intense market competition, while paying attention to product quality, manufacturers also apply promotional gifts for the sales process. Promotional gifts are inseparable from all aspects of the marketing, playing great function to maintain business relationships.
So, how should we choose suitable promotional gifts?
It should firstly follow the practical principle. Flashy gifts can only give consumers a short-term freshness. Once it has passed, the item loses value and cannot attract consumers to buy the product again.
The selection of promotional gifts should also vary from time to time. it should be as detailed as possible, and make the best use through relevance. Let the gifts really do what they like, and play perfect effect of the promotion.
In addition, the choice of promotional gifts should also pay attention to differentiation. The cookie-cutter items make consumers more and more boring, and gradually weaken their original role. So it must attract consumers' attention at first sight, and must continue to innovate and maintain their individuality. The lighter does not have to be square; there is no requirement that the ashtray must be round; the crescent-shaped playing cards should not affect the entertainment effect... as long as you add a little thought and creativity, you can impress consumers, which will lead to circular consumption.
Inexpensive promotional gifts may seem inconspicuous, however, as long as they are used properly, they will also greatly boost product sales. Only when a clear understanding of the minds of consumers, and conforming to the will of the "people", can it make the gifts being the "icing on the cake" for products, so as to achieve the purpose of attracting consumers for the first time consumption and then recurring consumption.
Hope all business planners get a gift with their utmost satisfaction!